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James Syron has a diverse professional background starting from their role as a Supervisor at Newman & Co, before moving on to various managerial positions at Callcredit, Experian, and Cazana. Currently, James serves as the Partnerships Manager at Atto (formerly DirectID). Their expertise lies in relationship management, product development, and market development, with a focus on the automotive industry. James has been in the industry for over two decades and brings a wealth of experience to their current role.