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Scott Goeke is an experienced UX researcher and business partner with a strong background in various industries. Currently, Scott serves as Principal UX Researcher at Attentive since March 2022 and has been a Partner at Lodgepole Distilling since June 2017. Prior roles include Senior UX Researcher at Flexport (2020-2022) and Amazon (2015-2020), where notable contributions included developing educational research strategies and user experience programs across multiple platforms. Earlier in Scott's career, significant academic and research experience was gained at Microsoft, Fred Hutchinson Cancer Research Center, and Seattle Biomedical Research Institute, culminating in a Ph.D. in Neurobiology and Behavior from the University of Washington. Scott has several publications in scientific journals, demonstrating a robust foundation in research methodology.