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Sweta Shah is an accomplished pricing strategy expert with extensive experience in leading pricing initiatives across multiple sectors. Currently serving as the Director of Strategic Pricing at AT&T since September 2016, Sweta has held various roles, including Principal Strategic Pricing Manager and Lead Demand Generation Marketing Manager. Prior experience includes strategic pricing leadership at 7-Eleven and U.S. Cellular, where Sweta developed pricing processes and frameworks that maximized ROI. Sweta's earlier roles at Sara Lee, Orbitz, United Airlines, and Deloitte Consulting involved managing significant pricing strategies and business transformations. Sweta holds an MBA from Northwestern University - Kellogg School of Management and a Bachelor of Science in Mechanical Engineering from the University of Michigan.