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Mbugua Karanja is an experienced business strategist currently serving as Principal Business Strategy at AT&T since January 2016, where a focus is placed on driving strategic alignment across Customer Care leadership through advanced analytics and insights. Previous roles include Lead Corporate Strategy at AT&T, where Mbugua supported executive leadership in developing corporate strategy, and Sr. Business Architect at both AT&T and DIRECTV, emphasizing strategic analysis and enterprise transformation. A career began at Deloitte Consulting as a Manager, delivering large-scale technology-enabled business transformation projects across various industries. Mbugua holds an MBA from the University of California, Irvine, along with a BSc and MSc from Egerton University, complemented by data science and analytics certifications from Udacity.