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Ralf Bechinger is an experienced professional in automotive, financial services, and IT management consulting. Currently serving as the Director of Automotive at Atreus since April 2023, Ralf previously held key positions such as Director at kineo finance and Partner at Hewlett Packard Enterprise. Ralf's extensive background includes a significant tenure at Deutsche Leasing Group, where responsibilities encompassed sales management and business development, as well as serving as Co-Owner at Prägetechnik Bechinger. Ralf's earlier roles also include Account Executive at IBM, focusing on automotive clients, and Director of Marketing, Sales & Strategy at Dynamics Sports GmbH. Ralf's educational qualifications include a Bachelor of Arts in International Business from AIM Stuttgart and studies at renowned institutions such as Henley Business School, Boston University, and INSEAD.