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Maj-La Pizzelli is a seasoned professional in the fashion industry, notable for co-founding ATP Atelier in 2011, where the brand emphasizes craftsmanship in handmade leather sandals. As the founder and CEO of HOW Fashion Industry AB since 2008, Pizzelli focuses on fostering creativity and profitability in emerging fashion businesses. Pizzelli has also served on various boards, including Nelly.com and Stutterheim Raincoats, and was actively involved with the Association of Swedish Fashion Brands, contributing to the advancement of the Swedish fashion sector. Previous experience includes roles as Director at JC Jeans Company and Åhléns AB, as well as Product Director at Filippa K, where Pizzelli played a pivotal role in product development, sustainability initiatives, and strategic planning. Educational background includes studies at Michael Berglund and Textilinstitutet/Köpmanna institutet Borås.