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Carin Falk has extensive experience in the fashion industry, currently serving as Head of Brand and Partner at ATP Atelier since May 2016, where responsibilities also include brand management and PR communications. Previously, Carin held the position of Editor in Chief for Stockholm Fashion Week Magazine with Svenska Moderådet in 2015. Earlier roles include Front Desk Receptionist at both Lydmar Hotel and Prime & United Minds, as well as First Impression Manager at Spinn Action Marketing AB. Carin's educational background includes studies in Fashion at Stockholm University and Södertörn University.