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Garth Lobban has a diverse work experience in marketing and sales roles within the AV industry. Garth started their career in 1994 as an Inside Sales Representative at Location Sound Corp., where they generated sales and provided advice to sound recordist-based clients. In 1999, they moved to Sennheiser Electronic Corporation, where they implemented strategic channel marketing plans and business development. In 2003, Lobban joined Extron Electronics as a Manager of Product Marketing, overseeing product marketing strategy for the Audio Product group. Since 2014, Lobban has been working at Atlona as the Director of Marketing, responsible for developing and executing marketing and training programs, collaborating with internal teams, and assisting strategic partners with content and collateral development.

Garth Lobban has a Bachelor's degree in Business Administration and Management, General from the University of La Verne. In addition to their degree, they have obtained several certifications including "Time Management Tips" and "Effortless: Make It Easy to Do What Matters" from LinkedIn in 2022, as well as "Learning Web Analytics" and "Marketing Tools: Digital Marketing" from LinkedIn in 2020.