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Azarakhsh (Aza) Damood is an accomplished design leader with extensive experience across various sectors, currently serving as the Head of Design for Enterprise Strategy & Planning and other design initiatives at Atlassian since November 2021. Previously, Aza co-founded Service Design DC and held the role of Director of Customer Experience Design at Fannie Mae, where Aza established significant design operations and training programs. Prior to these roles, Aza was Lead of Service Design + Customer Experience at Booz Allen Hamilton, and also consulted for Marriott International. With a solid background in technology strategy from IBM, Aza's expertise spans human-centered design, customer experience, and innovation strategy. Aza holds a Bachelor of Architecture from Cornell University and an MBA from Schulich School of Business - York University, along with additional education from New York University and Carnegie Mellon University.