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John Reed is a seasoned professional with extensive experience in business development and partnership management across various sectors. Currently serving as Global Director of Development & Partnerships at ATLAS Traffic Technologies LLC, John focuses on advancing customizable traffic management solutions through AI. In parallel, John holds the position of Business Development Specialist at Hook'd, which delivers innovative broadband solutions to rural areas. Previously, John contributed as Senior Sales Executive and Business Development Executive at 3D CityScapes, and served as Executive Director at Shuswap Economic Development Society. With a background as Managing Partner and President of Mica Stoneworks Canada Ltd., along with founding the Mudd, Sweat & Tears Canada obstacle course series, John also ran Adventure Architects Entertainment and Media Group, specializing in event production and sponsorships. Educational qualifications include a degree in Tourism Business Management from York University and Georgian College.