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Michael Pennington is an experienced sales leader with a strong background in building distribution strategies and sales platforms. As Vice President of Sales at Atlas Filtri since October 2016, Michael established the company as a competitive player in the North American filtration solutions market. Prior to this role, Michael served as Vice President of Sales at TST Water, LLC, where the BevGuard product line was successfully launched and a robust distribution network was developed. Earlier in the career at Lancer Worldwide, Michael held the position of Director of Strategic Marketing, focusing on the commercialization of new products and the analysis of market trends and sales data.