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Sheeda Cheng has extensive experience in marketing and communications. Sheeda is currently the Head of Marketing & Communications at Atlas Carbon since March 2023. Prior to this, they held the same position at MaiaGrazing starting in April 2020. Sheeda also worked as the Head Of Corporate Marketing at Neopost Shipping from November 2017 to November 2019, where they led a brand transformation project. Before that, they served as the Marketing Manager APAC at Temando from March 2016 to February 2018, and at Nitro, Inc. from January 2014 to February 2016. Sheeda has also held marketing positions at Good Technology, Effective Measure, AFLPA, and Australian Retailers Association. Sheeda is experienced in driving marketing strategies and working with various industries and markets.

Sheeda Cheng completed a Bachelor of Communication with a focus on Public Relations at RMIT University from 2007 to 2010. Prior to that, they obtained a Diploma in Fashion Design with a specialization in Marketing from LASALLE College of the Arts from 2000 to 2002. In 2018, Sheeda obtained a certification in Game Theory from Coursera.