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Joel Nordström started their work experience as the Commercial Director at Tink in February 2016. Joel held this role until March 2022. In May 2022, they founded Atlar and assumed the position of CEO and co-founder.

Joel Nordström has studied at the Stockholm School of Economics, where they obtained a Bachelor of Science (BSc) degree in Business & Economics. Additionally, they have also completed an exchange semester at the Rotterdam School of Management, Erasmus University, focusing on Strategy Consulting as their minor field of study.