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Larry Reed is an experienced Merchandising Manager with a career spanning over two decades in the music industry. Currently serving as the Merchandising Manager at Atlantic Records since 2009, Larry oversees merchandise sales for high-profile tours, including Trey Songz and Diggy Simmons. Additionally, since 2006, Larry has worked as a Consultant for The Entertainment Group, developing novelty merchandise and implementing marketing initiatives for renowned artists such as Aerosmith and Justin Timberlake. As the Owner of Star Studded Productions, Inc. since January 2004, Larry manages a merchandising, marketing, and licensing company, collaborating with Steve Harvey's merchandising team. Larry's educational background includes studies at Mount Saint Mary College and a degree in Telecommunications.