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Beck Hartmann is a seasoned professional in data operations and customer relationship management, currently serving as Senior Director of Data Operations and CRM for the Atlanta Hawks since June 2014. Beck has successfully managed the transition from Microsoft Dynamics CRM to Salesforce Sales Cloud, enhancing data migration and user experience. Previous roles include Database Marketing Analyst at Curtis 1000, where Beck developed lead generation processes, and Data Analyst at Miami Heat, focusing on pricing models for ticket sales. Earlier experience includes a managerial position at Accenture, technical consulting for financial firms, and various roles in athlete management and marketing communication. Beck holds an MBA in Sports Business from the University of Oregon and a Bachelor’s degree in Management Information Systems and Accounting from Florida State University.