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Elicia Roberts is an experienced professional in marketing and digital media, with a background spanning across various industries. Elicia currently works as a Marketing Executive at ATL Automotive Group, focusing on achieving key market results for the KIA, BMW, and MINI Jamaica brands. Prior to this, Elicia held roles such as Digital Media Executive at Victoria Mutual Group, Owner at Be Media specializing in social media management and strategic planning, and Special Advisor for Marketing at Commonwealth Youth Council. Elicia holds a Bachelor of Arts in Integrated Marketing Communication from The University of the West Indies, Mona.