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Santi de Juan is a seasoned professional with a diverse background in business strategy and innovation. Currently serving as the New Business and Innovation Director at Athletic Club since January 2023, Santi has previously held significant roles such as Strategy & Digital Transformation at Ibermática and Consultant in Strategy and Competitiveness at B+I Strategy. Initial experience also includes a summer internship as an Accountancy and Project Assistant at Ferrovial. Santi holds dual degrees in Business Administration and Industrial Engineering from the University of Deusto, complemented by a UEFA B Licence in Football.