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Sarah Sproule currently serves as the Chief Marketing Officer at Athena Home Loans, a role assumed in March 2023. Prior experience includes positions such as Head of In-House Agency at Westpac Media and Marketing from August 2020 to July 2022, where Sarah demonstrated operational expertise across various domains including social, creative, and digital marketing. Earlier roles feature leadership at Bank of Melbourne in marketing experience and brand management, as well as substantial contributions at AKQA managing high-budget digital programs for major clients like Officeworks and Bupa. Sarah founded Gun Communications, successfully scaling the business with significant turnover and a diverse client list, and also held key positions at Spin Communications. Educational qualifications include a Bachelor of Commerce from Curtin University and several Mini MBAs focused on marketing and branding.