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Eduardo Rovira has worked as the CEO at TrueWorks México since July 2022. Prior to that, they also held the position of CEO at Atención Telefónica, starting in June 1995.

Eduardo Rovira has a strong education background in business and technology. Eduardo attended the Tecnológico de Monterrey from 1988 to 1992, where they pursued a Bachelor's degree in Marketing. After graduating from Tecnológico de Monterrey, they furthered their education at IPADE Business School. In 2004, they enrolled in a program called Alta Dirección de Empresas, which they completed in 2005. Later, in 2007, they attended IPADE Business School again, this time for a program called Alta Dirección en Innovación y Tecnología. The field of study for all these educational experiences is not specified.