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Simrat Sethi is a seasoned professional with extensive experience in implementations and customer success within the financial services sector. Currently serving as Senior Director of Implementations and Customer Success at Atelio by FIS, Simrat leads all aspects of card and account implementations post-launch. Prior roles include Director of Implementation at Bond, where Simrat developed the implementation team and oversaw financial product launches, and Senior Manager of Customer Operations at Deserve, focusing on customer experience and operational efficiencies. Simrat’s career also includes significant contributions at Wells Fargo, Priya Living, and various positions at Kotak Mahindra Bank, where expertise in digital product management and customer relationship handling was honed. Educational background includes an MBA in Marketing and Finance and a Bachelor's Degree in Commerce.