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Riikka Rönkkönen is an experienced professional in the software and cloud business, currently serving as the Head of Software Sales Services at Atea Finland Oy since January 2019. Previously, Riikka held positions such as Business Manager at Arrow ECS Finland Oy, where the successful establishment of the Microsoft business was achieved, and Cloud Director at Crayon, leading the channel business. Riikka's early career includes significant roles at Tech Data Finland Oy, where responsibilities ranged from Cloud Business Manager to Marketing Program Manager, focusing on business development and marketing strategies. Riikka's foundation in marketing and communications was built during tenure at SysOpen Digia Plc and earlier roles included managing a Pentik store. Riikka holds a Master of Science in Economics with a focus on Marketing from the University of Jyväskylä.