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Bob Ruch, CMTSE, is an experienced sales professional currently serving as the Area Sales Manager for the Eastern Region at ATA Tools Inc. since August 2018, covering Canada, the US East Coast, Tennessee Valley, and the Gulf Coast. Prior to this role, Bob was the President of Ruch Tool from May 1995 to August 2018, where responsibilities included overseeing finance, manufacturing, purchasing, R&D, and sales, as well as directly managing key customer relationships. Bob Ruch is currently pursuing an Executive Management degree at the University of Pennsylvania and holds a Bachelor of Business Administration in Operations Management and Supervision from West Virginia University.