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Farrell (Rafkin) Lacher has a strong background in operations and ecommerce development, with experience in leading successful initiatives in market and operational research. With a Bachelor of Science in Apparel and Textiles from The University of Texas at Austin, Farrell has held notable positions in companies such as DVF, ella moss, and Elie Tahari. As the former Chief Operating Officer at Laws of Motion, Farrell implemented innovative strategies in the creation of washable, perfectly fitting professional womenswear. Farrell is also skilled in managing retailer revenue, vendor relationships, and team leadership.