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Johanna Blanco Arenas is an experienced marketing professional with a career spanning over 18 years in various strategic roles. Currently serving as Account Manager at Asylum Marketing since July 2021, Johanna previously held significant positions such as Brand Manager at Hero Moto Colombia, where responsibilities included defining product strategies, pricing, and market innovation across international markets, particularly with India. Prior experience includes Directora de Cuenta at DDB Colombia, executing marketing strategies and leading teams, and roles at Comfenalco Valle delagente as both Ejecutiva de Cuenta Empresarial and Asistente Mercadeo Institucional, focusing on sales strategies and brand visibility. Johanna's academic background includes a specialization in marketing from Universidad EAFIT and a degree in Publicity from Universidad Autónoma de Occidente.