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Cesar Alberto Casallas Alaguna is an experienced marketing professional currently serving as an Account Executive at Asylum Marketing since November 2021, managing brands such as Wella Company Latam and P&G México. Prior to this role, Cesar held positions as a Digital Account Executive at APPLE TREE, where strategic digital content and social media visual renewal projects were executed for Gerdau Diaco and Cyrgo. Earlier experience includes serving as a Junior Project Manager at Grupo Babel, contributing to Asobancaria's campaigns, and working as a Marketing Analyst at ICELL S.A. and TN Colombia Tecnología, focusing on market analysis and strategies for postpaid services. Cesar began a career in marketing as a Junior Account Executive at EML Publicidad y Mercadeo Healthcare and holds a degree in Advertising and Marketing from Fundación Universitaria Los Libertadores.