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Alejandro Caicedo Naranjo has extensive experience in marketing and media management. Alejandro currently serves as the VP of Strategy, eCommerce & Media at Asylum Marketing, where they lead the data, planning, media, eCommerce, and reporting teams. Prior to this, Alejandro worked as the Director of Media and Digital Marketing at Colombina S.A., leading the company's digital transformation efforts. Alejandro also served as an Account Director at Wavemaker, overseeing marketing and communication strategies for Colombina S.A. and Carvajal S. Additionally, Alejandro has experience as a Senior Media Planner for Andean Colgate Palmolive, a Coordinator of Advertising Media for Honda Autos and Motos at Fanalca S.A., a Buyer Executive for Colgate Palmolive Oral Care at Wavemaker, and an Executive Media Buyer at Starcom MediaVest Group. Alejandro has received several accolades for their work, including the Effie Bronze Award in 2013 for the #HondaSoho campaign.

Alejandro Caicedo Naranjo began their education in 2004 at Universidad Autónoma de Occidente. Alejandro pursued a degree in Comunicador Publicitario, with a focus on Communication and Media Studies. This program lasted until 2010, marking the completion of their undergraduate studies.

In 2022, Alejandro returned to academic pursuits at Esden Business School. Alejandro enrolled in the Master en Transformación Digital program, specializing in Marketing. This program is set to conclude in 2023, allowing Alejandro to further enhance their knowledge and skills in the field of digital transformation and marketing.