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Urban Pettersson has extensive experience in sales and product management within the technology sector, particularly with prominent companies such as ASUS Nordic, Acer, and HP. Currently serving as a Sales Manager and Business Unit Manager at ASUS Nordic since September 2006, Urban focuses on identifying opportunities and driving the marketing mix to enhance sales performance across retail, reseller channels, and commercial markets. Previous roles include Product Manager and Account Manager at Acer, where responsibilities encompassed managing retail customer relationships and executing operational strategies, as well as Category Manager at HP, where Urban launched the Category Pavilion DT product line. Urban's career began in sales at City Stormarknad, followed by a role as Product Marketing Manager at Santech Micro Group Sweden AB.