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Mavis Liu is an experienced eCommerce professional with a diverse background in leadership roles across several prominent companies. Currently serving as the eCommerce Lead for North America and Global eCommerce Lead at ASUS since December 2020, Mavis has previously held significant positions such as Head of eCommerce at Lenovo Taiwan and Director of eCommerce for Southeast Asia at tokichoi. Mavis’s career includes managerial roles at Rakuten Asia and Taiwan Rakuten Ichiba and earlier experience in the HR sector with TSMC. Mavis holds a Master's degree in Cognitive Psychology from National Taiwan University and a Bachelor's degree in Psychology from National Chung Cheng University.