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Abdullah Majeed currently serves as the Senior Manager Performance Marketing at Astra Tech since November 2023. Previously, Abdullah held the position of Senior Manager Digital Marketing at Careem, where responsibilities included enhancing the SuperApp vision, increasing return on ad spend for the ride-hailing vertical, and optimizing user acquisition and retention across various digital channels. Abdullah also has extensive experience in performance marketing from roles at Noon, Cheetay, and PakWheels.com, focusing on user acquisition, campaign performance, and cost optimization. Abdullah's academic credentials include an MBA and a BSc with double majors in Finance and Economics from the Lahore School of Economics, complemented by early experiences in educational assistant roles and an internship at The Coca-Cola Company.