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Faldi Rifky, also known as Babang, has a robust background in brand activation and event management, with significant experience in various leadership roles across multiple companies. Currently serving as the Brand Activation & Event Manager at Astra Life since September 2021, Faldi has previously held positions such as Head of Activation & Business Strategy at Onyx Indonesia and Brand Activation Strategist & Event Specialist as a freelancer. Further experience includes Division Head roles at Teatrum Global and the Business and Marketing Institute Consulting Group, as well as leadership positions at Checklist Indonesia and PT. Cakrawala Media Baru. Faldi began the professional journey as Promotion Manager at 21 Degrees Magazine after completing studies at the University of Indonesia.