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Samuel Cane has extensive work experience in the digital design and marketing industry. Samuel started their career in 2006 at Bauer Media, where they worked as a Sales Executive and later as an Account Manager. In 2010, Samuel joined Firedog Creative as a Graphic Designer and Developer, eventually becoming the Digital/Design Director. Samuel then moved on to Astound Commerce in 2015, taking on various roles such as Creative Director and CXO & MD of Agency. Currently, they hold the position of Managing Director at Astound Commerce, and starting from 2023, they will serve as the VP Experience Design.

Samuel Cane completed a BA (Hons) in Business, with a focus on Finance & Marketing, from the University of Westminster between 2001 and 2004. Later, in 2008-2009, they obtained a Diploma in Graphic Design from the SAE Institute.