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Richard Arhin-Donkor, CEng, PhD, APMP, currently serves as the Head of Product, UX & Connected Digital Experience at Aston Martin Lagonda Ltd since October 2020 and is also the Director of Programmes at the University of Nottingham’s Faculty of Engineering. With a diverse background in product design and user experience, Richard has held significant roles at organizations such as NHS, Dyson, and Jaguar Land Rover, where responsibilities ranged from leading UX/UI and product design teams to consulting on product design. Richard's academic qualifications include a PhD in Human Computer Systems Engineering & Technologies and a Master's degree in Interactive Human Centred Design & Engineering, both from the University of Nottingham, showcasing a strong foundation in engineering and design principles.