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Eleanor Akeroyd currently serves as Digital Product Lead at Aston Martin Lagonda Ltd, where notable achievements include winning the 2023 Best Automotive Website at WebAwards. In this role, Eleanor is responsible for the global AML website strategy, focusing on enhancing digital experiences and customer satisfaction. Previously, Eleanor held various positions at Yorkshire Water, including Customer Experience Project Manager/Product Owner and D-MeX Readiness Project Manager, where efforts centered on transforming digital services and improving customer engagement. Eleanor has a Bachelor's degree in History from Lancaster University and has experience in customer service from roles at Sainsbury's and volunteering at Harewood House Trust.