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Alex Bernatz has held various roles in the marketing and retail industries since 2010. In 2010, they were the Promotions Director and Radio Host for KCSC Radio. In 2013, they were a Sales Associate at Old Navy Clothing Retail. From 2014 to 2016, they held multiple roles at Flashbacks Recycled Fashion, including Key Holder, Buyer, and Social Media Director. In 2016, they became the PR goddess at Empress Vintage, where they ran the social media accounts and curated events. In 2017, they were the Social Media Manager, Events & Marketing at Bloom Farms\u2122. In 2018, they were the Digital Marketing at Hastacuba and the Store Manager & Marketing at David Bernatz Jewelers. In 2020, they became the Founder & Owner of SUCHAFL. Currently, they are the Marketing Manager, Americas at ASTERRA.

Alex Bernatz attended California State University, Chico from 2009 to 2014, where they earned a degree in Journalism with a focus in Public Relations, Advertising, and Applied Communication.