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Applying sound financial principles might not match the stereotypical picture of a fast-growing startup. But Simba and his team lead an Assurance-wide focus on fundamentals that has created strong capital reserves and consistent earnings growth.

Formerly the controller for a life insurance carrier and an audit supervisor for McGladrey & Pullen, the Seattle University alum sees the finance team as enabling Assurance's relentless customer centricity — providing the resources to operate a platform that constantly adjusts to meet the needs of people in search of protection for their families and loved ones.