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James Duncan is an experienced professional with a diverse background in retail and luxury brands. James currently serves as the Director Maison Assouline at ASSOULINE, where they have been instrumental in developing the business across retail, hospitality, and events, leading a new team. Under their leadership, Maison Assouline has achieved record sales since its opening in 2014.

Prior to their current role, James worked as the Flagship Director at Pink Shirtmaker, LVMH, where they cultivated strong relationships with the communication team and Retail Director to implement in-store events and promotional activities and improve sales. James also served as the Sales Manager at Selfridges, overseeing the annual turnover of £155 million and managing a team of 160 members. At Selfridges, they collaborated closely with brand buyers and the marketing team to understand product needs and development.

James also has experience as a Project Manager at Johnstons of Elgin, where they established a new retail store on New Bond Street and supported the brand's development. James further gained expertise as the Client VIP/Experience Manager at Watches of Switzerland, responsible for managing and delivering a top-notch client experience. James set and achieved a commercial target of £45 million and led a team of 102.

Additionally, James held multiple roles at Church's, including Training Manager (UK & Europe) and Store Manager. As the Training Manager, they launched new boutiques and spearheaded the expansion of flagship stores globally. As the Store Manager, they oversaw the management and sales teams of a Jermyn Street store, achieving an annual turnover of £5 million.

Overall, James Duncan brings a wealth of leadership, business development, and customer experience expertise to their work, consistently driving growth and success in the retail and luxury sectors.

James Duncan attended Morrison's Academy from 1996 to 2002, where they pursued their A Levels in Art & Design, Music, English, and Information Technology. Later, in 2004 to 2005, they studied Business, Management, Marketing, and Related Support Services at an institution called Retail and obtained an NVQ degree.