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Martin Hirsch currently serves as Sales Manager for Sweden and Finland at ASSOS of Switzerland GmbH since November 2022. With over a decade of experience in the cycling industry, Martin Hirsch has been self-employed, providing dietary guidance, coaching, and training planning while also working as an indoor cycling instructor at Fitness World since January 2007. Previous roles include Sales Employee at Heino Cykler and Project Coordinator at Andersen VVS ApS, as well as managing projects in economic and property management at Carolineskolen. Martin Hirsch has held various positions within local government, including as a representative in Københavns Borgerrepræsentation and in leadership roles in Ballerup Kommune and Københavns Kommune. Educational qualifications include an Associate's Degree from the Fitness Institute and multiple degrees in Public Administration and Banking.