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Laura Ness Owens serves as the Vice President of Global Brand & Communication at Bobcat Company since May 2003, leading the worldwide strategy for the Bobcat brand and overseeing integrated marketing campaigns in North America. Key accomplishments include the transformation of Bobcat into a unified brand and a remarkable 650% increase in brand awareness. Owens holds a BS in Mass Communication and Political Science from North Dakota State University and an MBA in Marketing from the University of Mary. In addition to roles at Bobcat, Owens contributes on various boards, including the Association of Equipment Manufacturers and Bethany Retirement Living, and served on customer advisory boards for Brand Muscle Advertising and Salesforce. Prior experience includes political communications and event coordination for Governor John Hoeven.