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Peter Zafiro serves as a Board Member for the A3 Association for Advancing Automation and has held the position of General Manager at LinMot USA, Inc. since October 2013, where responsibilities include promoting direct drive automation and achieving sustainable annual business growth of over 15%. With extensive experience in sales, marketing, and executive coaching, Peter previously held leadership roles at various companies, including President of Motion Concepts Inc. and Vice President of Sales and Marketing at Yaskawa Electric America, where notable revenue growth was achieved. Peter earned an EMBA in International Marketing from Lake Forest Graduate School of Management and a degree in Engineering from DeVry University.