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Ed Hofmann serves as a Partner for Design and Strategy at Chute Gerdeman and Asset Strategies Group, LLC, where a focus on integrating data analytics with award-winning design creates a comprehensive service model. Previously, Ed held various leadership roles at L Brands, including Vice President of International Development, where guidance was provided to teams for global expansion of key brands. Experience also includes roles as Travel Retail Global Design Lead and Facilities Planning and Design Lead, leading multiple large-scale projects. Earlier in the career, Ed was Vice President of Design at BraytonHughes Design Studios and Associate at Robert A.M. Stern Architects, where project development and design leadership were key responsibilities. Education includes a Bachelor of Architecture degree from the University of Idaho, accredited with honors.