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Luz María Ávila González is an experienced marketing professional with extensive expertise in strategic marketing and business development. Currently serving as a Marketing Solutions Partner at Naawa since June 2020 and as a member of the marketing committee and consultant for the Asociación Mexicana de Venta Online (AMVO), Luz María has a strong background in managing marketing teams and budgets across multiple industries. Previous roles include Head of Marketing at Mercado Libre, where budget management exceeded MXP 1,400 million, and Senior Marketing Manager at Genomma Lab, overseeing significant business initiatives. With educational credentials from prestigious institutions, including a Bachelor's Degree in Marketing and certifications in Digital Marketing and Finance, Luz María possesses a comprehensive skill set in marketing strategy and brand management.