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Jordi Espinosa Puig serves as the Retail & Venues Director at Tecnológico de Monterrey since March 2016, overseeing sales volume, revenue, and EBITDA for TECStore and TECMI store, benefiting 120,000 students and 450 faculty members. Previously held positions include E-commerce & Retail Director for MARKET TEC and Brand Experience & Ecommerce Director, focusing on brand awareness and community engagement. Jordi is a leader at Asociación Mexicana de Venta Online (AMVO), addressing the needs of e-commerce members in Nuevo León, and offers expertise as a keynote speaker on retail and digital transformation. A consultant for Retail and Digital transformation Support México, Jordi's past roles include key leadership positions at C&A México, Adidas Group, and American Eagle Outfitters. Educational qualifications include a Postgraduate Diploma in Digital Business from Columbia Business School and a Master’s degree in Design & Manufacture from De Montfort University.