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Simon Bower has a wealth of work experience in the digital and media industries. Simon began their career in 2009 as a Media Executive at TMP Worldwide UK. In 2010, they moved on to TMP Magnet, where they held the roles of Senior Media Planner, Media Planner, and Senior Media Executive. In 2012, they joined Starcom MediaVest Group as a Digital Account Manager. In 2014, they became a Digital Associate Director at OMD International. In 2016, they were appointed Digital Media Director at Socialize Agency. In 2019, they were named Head of Digital at Careem. In 2021, they joined ASKWHO as a Board Advisor - CMO, and in 2022 they became Co-Founder and CMO of Sōken. Simon currently serves as Founder of Traffic Cone, helping fitness, health, wellness and tech companies succeed in a digital world.

Simon Bower attended the University of Nottingham from 2003 to 2007, where they obtained a BSci in Physics. Prior to that, they attended Pate's Grammar School.