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Fredrik Lööf has extensive work experience in sales and marketing roles. Fredrik is currently serving as the Sales Director at ASKO APPLIANCES AB, where they are responsible for sales and marketing activities towards distributing partners in Europe, Middle-East, and Asia. Prior to this, they were the Regional Marketing Manager at ASKO Direct, handling marketing activities for distributing partners in Americas, Europe, and Asia. Before joining ASKO, Fredrik worked as the International Sales Manager at Handheld from 2019 to 2021. Fredrik also has a significant background at ASKO APPLIANCES AB, where they held various positions including Global Brand Manager and Marketing Manager. Additionally, they have experience as a Business Development Manager, Teacher in Multimedia, Sales Manager, and Project Manager/ IT assistant in different companies throughout their career.

Fredrik Lööf completed a Master's degree in Digital Communication and Media/Multimedia from Masters of Media. Fredrik attended this program from 1998 to 2000. Earlier, from 1993 to 1996, they studied at De la Gardie, but the specific degree and field of study were not provided.