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Billy Choy has extensive work experience in various leadership roles within the retail and marketing industries. Billy began their career at Colgate Palmolive in 1998, where they worked as an Associate Marketing Director for China and later as the Asia Pacific Regional Marketing Manager for Oral Care. In 2007, Choy joined Levi Strauss & Co. as the Brand/Marketing Director for China and Hong Kong, overseeing strategic brand building, product management, retail marketing, and visual merchandising. Billy then moved on to AIGLE as the Retail Operations Manager for Asia in 2012 and PUMA as the Regional Retail Operations Director for Asia Pacific in 2013. Choy's most recent position is Director/Head of Retail, Direct to Consumer & E-Commerce Omni-Channel for ASICS Corporation in Asia.

Billy Choy attended The University of Hong Kong from 2010 to 2012, where they pursued an MBA in the Faculty of Business & Economics. Prior to that, they had also attended St. Joseph's College in Hong Kong, although the specific details about their degree and field of study are unknown.