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Hasmiza Zahid is currently working as a Product Lead at Asia Digital Engineering (ADE). With a background in UX design and product management, Hasmiza has held various leadership roles in companies such as Dell Technologies, Touch 'n Go Sdn Bhd, PETRONAS ICT Sdn Bhd, Malaysia Digital Economy Corporation (MDEC), Cognizant Technology Solutions, Xerox, Skali, Hong Leong Bank Berhad, and the Institute of Bankers Malaysia. Hasmiza holds a Master of Science (MSc) in Organisational & Social Psychology from The London School of Economics and Political Science (LSE) and a BA in Industrial Economics from the University of Nottingham.