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Nathaniel Kucsma, MBA, serves as the Sr. Executive Director of Research and External Market Analytics at the Advertising Specialty Institute since March 2014, leading comprehensive research efforts to support both internal and external strategic initiatives, including customer retention, product satisfaction, and new product development. Previously, Nathaniel held various roles at Educational Testing Service, MetLife, and Dow Jones, emphasizing expertise in qualitative and quantitative research, client needs assessment, and the development of strategic research plans. Nathaniel's educational background includes an MBA in Marketing from Rutgers University and a BS in Marketing and International Business from Montclair State University.