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Genís Roca is an accomplished professional with a diverse background in leadership and advisory roles across various organizations. Currently serving as President of Fundació puntCAT and holding Vicepresident positions at Barcelona Music Lab, Museu Picasso de Barcelona, and Escola Superior de Disseny ESDi, Roca also contributes as Cònsol de Mar at Consolat de Mar. Additionally, Roca is a member of the board at RACC and part of the Economic Policy Advisory Council for the Generalitat de Catalunya. With experience directing the postgraduate program in Digital Transformation at UPF Barcelona School of Management and consulting for Asepeyo, Roca combines expertise in digital transformation and economic advisory with a robust academic foundation, holding a Licenciatura in History (Archaeology) from Universitat Autònoma de Barcelona and an MBA from Esade.