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Dr. Francesca Arici is an accomplished professional in urban planning and development, currently serving as the Chief of Planning and Development at Aseer Development Authority (ASDA). With significant experience as the Senior Director of Master Planning and Design at Saudi Downtown Company, Dr. Arici has also contributed to The Royal Commission for Al-Ula as Planning Director and Urban Planning Manager. In addition, Dr. Arici held the position of Associate Director - Design at Omran Group OM and is an Adjunct Professor of Urban Culture at IE School of Architecture and Design.