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Matt Gouland is currently the Head of Customer Value Strategy at Asda, with previous experience at Kellogg Company as the UK Head of eCommerce and Senior National Account Manager. Prior to Kellogg, Matt worked as a Business Manager for Mults at Arla Foods. Matt started their career as a Commercial Trainee at Arla Foods, and also has experience as a Business Executive at Arla Foods amba and a Trade Ullage Administrator at Heineken. Matt holds a degree in Business Management from Newcastle University.